The 17th edition of the Rolex Swan Cup takes place in Porto Cervo, Sardinia from 10-16 September directly following the Maxi Yacht Rolex Cup. This biennial meeting is always eagerly anticipated given its status as the most vaunted gathering of Nautor’s Swan yachts.
Four classes of Swan yachts will participate at the event: the Maxi (18.29 metres and above), Grand Prix (18.28m and below), and Classic (designed by Sparkman and Stephens) yachts will race on handicap, while the Swan 45 one design class will compete for the Swan 45 World Championship. The stand-out performer of this competition will be awarded the Swan 45 Gold Cup. Winners of all four categories will be presented a Rolex timepiece.
This pulsating week of competition is hosted by the Yacht Club Costa Smeralda, one of the world’s most distinguished yacht clubs, whose close association with Rolex spans more than a quarter of a century. Regularly attracting around 100 entrants, the 2010 edition welcomed an international fleet of 95 yachts to Sardinia’s emerald coast. The five day event includes a long coastal race through the Maddalena Archipelago on Thursday 13 September, which could take the fleet as far north as the Strait of Bonifacio and the southern tip of Corsica.
Dating back to 1980, and sponsored by Rolex since 1984, the competition has always attracted elite sailing talent, most notably Rolex Ambassador Paul Cayard and two-time ISAF Rolex World Sailor of the Year Russell Coutts. VIP participants include Leonardo Ferragamo, who is not only a regular competitor, but has been President of Nautor’s Swan since 1998.
Winners in 2010 comprised yachts from four different countries: DSK Pioneer Investments (Swan 90, ITA), Silveren Swaen (Swan 53, NED), Monsoon Jaguar (Swan 65, GBR) and Earlybird (Swan 45, GER), which was crowned Swan 45 World Champion.
With a history stretching back to the late 1960s, Nautor’s Swan’s position at the forefront of yacht design and construction is undisputed. The competitive fleet expected to participate in 2012 will once more honour the enduring legacy of this prestigious event and add another chapter to the legend.
How to Follow the Event
Further information on the Rolex Swan Cup can be found at www.nautorswan.com and www.yccs.it.
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During the event, regular media updates will be available on the regattanews Facebook and Twitter feeds. They include significant news, as well as the latest images, text and audio files posted to the www.regattanews.com platform.
Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its OYSTER watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige. Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the OYSTER, the first waterproof wristwatch, launched in 1926, and the PERPETUAL rotor self-winding mechanism introduced in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic and patronage programmes.
PR SERVICES FOR ROLEX IN YACHTING
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